
My Train Brain
Website URL: http://www.mytrainbrain.com
Current X-Cart version: 4.1
Year started with X-Cart: About 6 months ago
Approximate number of employees: 3
Approximate number of products: 1000
Approximate number of categories: toys and collector items
Tell us about your company and what makes it unique.
We are hobbyists for hobbyists. We started with a passion for building, repairing, and buying model scale trains. We are built around getting the model train hobbyist the best deal they can on the item they need since a lot of local brick and mortar model train shops have really high prices.
Why did you choose x-cart?
It was brought to my attention through stompernet and more specifically another member of Stompernet. It was the right decision and from now on all my e-commerce store will be built around xcart. I wish I had started using x-cart 3 years ago with my first store.
How has x-cart helped your store succeed?
X-cart has an incredible capacity to streamline all business activities, like order processing. We print shipping labels and process the order all from the same screen so it takes about 5 minutes to process an order! This is way down from 23 minutes in our old shopping cart system which isn’t x-cart, but I wish it were.
What x-cart mods offered by WebsiteCM have been most beneficial to your success?
I absolutely love the SEO mod and the easy checkout mod. All of my stores from here on out will start with these mods in place!
How have you found working with WebsiteCM and how has WebsiteCM contributed to your success?
I have found WebsiteCM to be extremely helpful and the customer service is instantaneous and always right on with what I need. One such issue I had that WebsiteCM helped with brought a 5% increase in my sales revenue!
How important are search engine rankings to your business?
Extremely, I don’t do any other type of marketing. I don’t do any PPC.
How much time/effort have you put into improving your search engine rankings?
About 3 hours a day building links and writing articles. I believe all my stores SEO on page factors are in place with the SEO mod so now it is just up to off page factors.
Have you ever had a really interesting customer or unique feedback?
We haven’t had really unique but certainly positive feedback.
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