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it has very good outcome even without good knowledge of the languages (the keywords, and text was "optimized" by a client based on the suggestions).
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SEO concepts are the same here in the US, in China (with Baidu) or Russia (with Yandex). However, it is the applicability of the techniques and your understanding of the web what works. If you don't have a good understanding of the language and local customs, then you localization strategy may not be the most assertive. For instance, if you're doing SEO for a Spanish speaking niche from Spain your core keywords and copy will be different than for a US niche for the same product. Plus, you have to consider that some language elements such as local idioms, tilded words (they can produce better conversion rates than non tilded especially if you are targeting the academic, well educated Latino market), and other aspects related to semantic latent indexing.
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As for some local search engines, based on my experience, they are not even come close to sophistication of Google, thus ethical optimization process is even easier and spam techniques (highly not recommended) do not necessarily result in exclusion from Serach Engines.
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This is true. I cannot believe how many spammy sites can get away with techniques that were "useful" back in 1999. However, Google started paying more attention to global search and would not surprise me they will begin cracking down overseas sites in the next 2 years of so. In the mean time, enjoy until it lasts.