vBulletin
Hello Andew
I vote for vBulletin.
From SEO stand point of view get vBulleting license with Branding Free Option. That will remove the link from your website to vBulleting which will prevent PR leak.
Additionally get vbSEO module at [URL="http://www.vbseo.com/"]http://www.vbseo.com/[/URL] (also Branding Free) - this will get ensure that URL structure of the forum is search engine friendly.
Then just follow the guide from this post on integrating vBulleting with xcart: [URL="http://www.websitecm.com/forum/ecommerce/xvbintegration-x-cart-vbulletin-integration-guideline-12.html"]http://www.websitecm.com/forum/ecommerce/xvbintegration-x-cart-vbulletin-integration-guideline-12.html[/URL]
Good luck!
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