Link Building is for Buzz, Brand & Users, not just Search Engines

Link building, that is inticing other websites to link to yours, should go beyond trying to improve search engine rankings.  Link building can and should simply get the word out about your website/products with the end goal of customer conversion and sales. Running an eCommerce store is very much like running a brick-and-mortar business; you have to promote your products/services so that people know about them, understand their value and want to pay for them.