Effective Add-To-Cart Buttons for X-Cart

Are your X-Cart Add-To-Cart buttons making customers of your visitors? This article gives great insight into the type and reasoning behind the size, color, wording and design of Add-to-Cart Buttons. It evaluates the use of action words and subtle suggestive words and discusses the placing of text, stacking of text, button placement and button templates.

After evaluating over 100 Add-To-Cart buttons from top retailers, the article provides some usability guidelines that you can apply to your own x-cart Add to Cart button.

Usability highlights include:

• E-commerce thrives on trust, so your button should convey that trust as well.
• Keep your buttons high contrast, without using all caps.
• Remember the words Add to Cart, while simple are also noncommital, suggesting continued shopping from your customers.
• Are you including size charts, color swatches, gifting notes, product views?
• Make certain that your cart button is large enough to stand out from everything else, but not to be overpowering.
• Finally, be certain that your cart is large enough and discernable from everything else on your website. If the customer has to squint or cannot easily find their shopping cart, it could cost you in sales.

Read the entire article: Add to Cart Buttons