Li Ning Sports USA
Website URL: Li Ning USA
Designed by http://www.pairodime.com
Current X-Cart version: 4.2.x
Year started with X-Cart: 2006
Approximate number of employees: 30+
Approximate number of products: 75+
Approximate number of categories: 20+
Tell us about your company and what makes it unique.
The name Li-Ning first made its mark in the US when Mr. Li Ning himself won three gold medals (six medals total) in the 1984 Summer Olympics in Los Angeles (for which he was named "China's Best Athlete" in 1985). Following his retirement, Mr. Li Ning founded Li-Ning Company Limited in 1990, a company whose products include footwear, apparel, accessories and equipment for sport and leisure uses. In 1999, Li Ning was elected as one of the "World's Most Excellent Athletes" in the 20th Century" by the World Sports Correspondent Association. In 2008, Mr. Li Ning lit the torch at the opening ceremony of the Summer Olympics in Beijing.
Li-Ning USA
Footwear Global Innovation Center: Portland, Or.
Established as Design Center in 2007
Employees: 23
Retail Showroom: Opened January 2010
Retail website: Launched February 2010: www.li-ningusa.com
Product focus: Badminton, Table Tennis, Basketball and Lifestyle
Why did you choose x-cart?
CMS Administration, SEO, Order Process, Extended Shipping functionality, PHP, MySQL,
How has x-cart helped your store succeed?
We modified X-Cart to suit our business modal from retail store fronts to e-commerce web driven sales and affiliate marketing.
What x-cart mods offered by WebsiteCM have been most beneficial to your success?
CDSEO Pro + Bundle Package
How have you found working with WebsiteCM and how has WebsiteCM contributed to your success?
Jon and his team have become partners in my web development workflow. They have expert knowledge with X-Cart and PHP and are always willing to share their insight and critique where applicable. They also share the same enthusiasm for SEO and have helped me modify modules to support my SEO efforts.
How important are search engine rankings to your business?
We want Web Traffic. Search Engines will help but we want to harness the power of the web from social media, affiliate marketing, banner ads to email newsletters.
How much time/effort have you put into improving your search engine rankings?
We have a tough balance between style functionality, public branding and corporate requests, because of this SEO has been a challenge. We expect that over time our SEO efforts and public reach will deliver the results we are expecting.
Have you ever had a really interesting customer or unique feedback?
Mr. Li Ning is a former Olympic champion and was the man who lit the torch at the 2008 Summer Olympics in Beijing, China. We get customers from all over the world. Lets just say customs can be pretty tricky and English may not be the primary language in communication – good times! Some of my favourite customers are the Baron Davis (NBA star for the LA Clippers) fans. They love his style and mark on the game of basketball. You can tell by the baron davis shoes that there is a lot of fun and energy built into the design and functionality of each product - the kids just eat it up!
If you're interested in becoming a featured client fill out our brief Featured Client Questionnaire.
